Meet The Team

Key People

ash ceo black and white

Ash Vipani


Ash has over fourteen years of experience in developing UK tech startups, with a record of building revenues from startup deficit to exceeding the $1m (USD) mark in profit. He scaled a US startup to $5m in UK sales in 2019 and grew a tech company to over $1m of sales within 12 months. Ash founded SupportRoom because he wholly believes that therapeutic support is a necessity; not a privilege. His dream is for everyone to access experienced, licensed therapists using innovative technology to broaden affordable access to essential life support.



Commercial Advisor

Deepak has over twelve years of expertise in sales, business development, and business management. His speciality is recruitment: as the founder of two recruitment businesses, Deepak’s forte is helping individuals recognise and fulfil their potential. He currently oversees over 35 FTEs, with a combined P&L of $3m.

bimal shah

Bimal Shah


Bimal has experience across multiple sectors including technology, insurance, communications, M&A / Investments and Finance. His niche is business strategy, being able to pinpoint what a business idea or failing business needs to pivot to become successful. Bimal has combined business consultancy and technology to help transform companies from SME to multinational across multiple industries.

tristan pulford

Tristan Pulford

Lead Developer

Tris has 15 years of experience in full-stack website development for startups, including fully scalable cloud solutions. He founded and directed a multinational server management and infrastructure company, and has developed and project-managed multiple high-availability, high-load solutions.


Dr. Kaanan Butor-Bhavsar

Lead Therapist Advisor

Kaanan is a qualified and accredited Chartered Clinical Psychologist and holds a Doctorate in Clinical Psychology. She also has an MSc in Health Psychology and a BSc (Hons) in Psychology. Kaanan has worked in mental health for over 14 years.

asha ahmad

Asma Ahmad

Therapist Advisor

Asma trained in CBT and holds an MSc in Psychology from City University London. Before she qualified, she spent ten years working in child- and family services for a London Local Authority. Asma currently heads a Wellbeing and Safeguarding programme.

bob rehill

Bob Rehill

Partnership, HR & Healthcare Tech Advisor

Bob has over a quarter of a century’s experience in the tech, healthcare, and HR industries. He supports the technology development of clients such as Oracle, Workday, Capita, Barclays, British Heart Foundation, Richmond Fellowship, O2, plus many other globally-recognised brands.

bruce bower

Bruce Bower

Chief Financial Officer

Bruce has 17 years of investment experience in public and private markets in London and Moscow. He is the Non-Executive Director/Advisor to Medefer, Smile2Impress, Penrose Care, Life & Soul Pictures, as well as numerous other investments within his portfolio.

sasha hattar

Sasha Hatter

Social Media Lead

In between her first and second year of university Sasha worked as an exam invigilator for a secondary school. The following summer she worked as an Assistant Coach for a summer camp. She is currently working as Social Media Lead for SupportRoom.

Matthew Knight

Clinical and Medical Advisor

“I was delighted to join Support Room’s Advisory board and be part of this exciting and worthwhile venture to help improve and support mental health in the workplace and out of hospital settings. As we enter the post-COVID world, supporting mental health is more important than ever and SupportRoom enables both individuals and organisations to address their needs early on, minimising the impact of mental health on wellbeing, work, family and social life.”

Lee Goodwin

EMEA Sales Director

Lee has 20 years experience in sales, both acquiring new business and growing existing relationships For the past 13 years Lee has worked with FTSE 100 companies through to start-ups, with a particular focus in the last 10 years across the Recruitment Industry. Lee is passionate about Mental Health and supports a number of charities and organisations who are looking to break the stigmas around Mental Health and ensure everyone has access to the support they need, when they need it.

Claude Springer

Ambassador and Advisor for Sales and Operations

"To have the opportunity to advise for SupportRoom is an exciting one. This is a company which I feel can have such a positive impact across multiple industries. SupportRoom is on a mission to break the stigma, be a positive disruptor and make long lasting positive change on businesses and peoples lives. Being a small part of that is thrilling."

Dr. Panagiotis Karagiannis

Dr. Panagiotis has experiences from many different clinical settings. He specialises in workplace counselling and coaching and draws from many different evidence based modalities like Cognitive Behavioural Therapy and Positive Psychology to assist his clients. He has many years of experience working in the National Health Service. He is the Director of Psychological services at Changetobe LTD as well as clinical lead at supportroom.com . Other areas of specialisation involve counselling for gambling addiction and psychosomatic and chronic diseases. His aim is to create a safe environment and provide clients with practical methods to improve their mental health and fulfil their true potential. He considers that supportroom.com is an innovative solution to mental health that allows him to serve and aid many individuals with different presentations in a cost effective manner.